Overview
The Brief
Create an exclusive PR and media event in Barcelona to celebrate the launch of HP’s new 3C Holiday product range and the Star Wars Special Edition HP Notebook.
The Idea
Bring the Star Wars universe to life through an immersive theatre event.
How It Worked
As press arrived they were greeted by blue lighting and actors in Jedi robes. As the evening progressed, guests were seduced by the dark side — actors’ make-up grew visibly darker, the lighting shifted, red mist filled the venue, and the projected banners and walls turned to images of Darth Vader and Stormtroopers. The launch landed extremely well, with over 100 press and industry analysts left “completely seduced by the Dark Side.”
My Role
I was the Jedi Master.
