Overview
The Brief
Take Sailor Jerry to festivals to increase brand awareness without being heavy-handed.
The Idea
Ink City — where the originals gather for good drinks, good music and great tattoos. The first tattoo parlour at a UK festival.
How It Worked
To celebrate the life of Sailor Jerry, the famous Honolulu tattoo artist, we created a touring festival bar featuring a live tattoo bar, a screening room showing Sailor Jerry documentaries, and a running stage show. The tattoo parlour and venue was an unmatched hit — to this day, there are plenty of people still carrying the marks inked at this live event.
My Role
As part of a freelance creative team, we pitched two concepts for this festival activation. This one won, and the result landed almost identical to the original concept.
