The Brief
Showcase the rich international flavours in Bombay Sapphire through experiential.
The Idea
An immersive theatre experience aboard a virtual train journey around the world — the Laverstoke Express.
How It Worked
On board the train, an array of dishes was presented in a multi-sensory manner: moving images projected onto the surrounding walls, with music, fragrance and lighting matched to each offering. Each dish represented a botanical location. To add to the drama we planted actors who told the story of Bombay Sapphire and drew guests into the theatrical performance. The tour visited five markets across 2016 and 2017.
My Role
Having won the global Bacardi account, the Bombay Sapphire brief was one of the first to come in — a dream client who wanted to bring “revealing artistry in the world” to life in a new way. I devised the idea of educating consumers on the ten botanicals in Bombay Sapphire by taking them on a journey to each one’s source.
